Do you want to learn how to be a better manager/marketer of arts and culture organizations?
Do you want to learn in a hands-on, fast-paced, discussion-oriented environment with peers?
Do you want to switch from the corporate world to the non-profit cultural world or accelerate your arts administration career?
Do you need guidance with creating a customized marketing and management plan for your project in the arts and culture sector?
Join us for an intensive 3-day seminar in the heart of New York City studying and exploring the best practices specific to arts and culture for marketing and management. With expert insights on achieving positive results, you will learn specialized skills that will directly benefit you and your organization. Featuring a mix of lecture, discussion, group work and field experiences, participants are constantly engaged in personalized learning.
The seminar is led by Clint White, President of Arts and Culture Network who has been recognized as Crain's New York Business Top Entrepreneur. Clint has served as an advisor to the White House Office of Public Engagement during the Obama Administration and recently was presented a Leadership Award for driving social change through media at the United Nations. For over a decade he has taught extensively at New York University, The New School and Sotheby's Institute.
You will leave the seminar with a structural framework that will help you apply effective, efficient management and marketing strategies at contemporary global cultural organizations and businesses. Successful participants receive a Certificate of Completion from the Arts and Culture Network International Seminars.
Seminar Dates: March 30-April 1 and May 4-6, 2018. Custom Seminars are available on request.
- Strategic Management Techniques
- Entrepreneurial Approaches
- Sector Nuances
- Current Trends
- Marketing Mix (4Ps)
- Marketing & Communications Plan Development
- Performing Art Focus
- Fairs & Emerging Market Focus
- Museum Case Study
- Performing Arts Case Study
- Gallery Case Study
- Community Arts Case Study
- Performing Arts
- Community Organization
- Guest Speakers/Industry Experts
- Contacts from around the world
- Social mixers
- Ongoing connections post-seminar